10 Types of Content That Work on Instagram

Searching for compelling content to share on Instagram can be a challenging task. Consequently, we’ve compiled a list of the 10 most captivating types of content that resonate well on Instagram.

Instagram has played a pivotal role in helping brands establish connections with a broader user base through visually appealing content. It is universally acknowledged that Instagram serves as a global platform, facilitating various functions such as:

• Facilitating collaborations between businesses/brands and top influencers.
• Humanizing content to make it more relatable.
• Presenting products and services in a distinctive and approachable manner.

The statistic that 90% of Instagram users follow at least one brand underscores its effectiveness as a platform for expressing a brand’s narrative concisely. Given Instagram’s emphasis on visual content, the quality of visual elements in your posts holds even greater significance compared to other platforms.

Nevertheless, maintaining a consistent stream of engaging content can pose a challenge. Therefore, it is imperative to comprehend the types of content that resonate with Instagram users.

Types of Content That Work on Instagram:

User-Generated Content (UGC):

Utilize the UGC feature to seamlessly link content tagged with specific products, showcasing it across various shopping surfaces such as product pages, shops, and shop storefronts.

Learn from industry leaders like FedEx, GoPro, Starbucks, and Trek Bikes India, who have mastered the art of curating and sharing visually appealing content created by their customers. Foster audience engagement by actively encouraging them to share captivating photographs related to your business, unlocking the full potential of UGC on Instagram.

Storytelling Content:

Instagram pages like Humans of Bombay have gained immense popularity by narrating stories of individuals from diverse backgrounds. The accompanying stories, though not overly imaginative, are emotive, genuine, and motivational.

Memes:

A well-crafted mix of humor and information in the form of political, historical, scientific, or finance-related memes can provide entertainment. Examples like Netflix using its content for shareable and relatable memes to endorse shows like Stranger Things.

Behind-The-Scenes Content:

Providing fans with an exclusive behind-the-scenes glimpse fosters a sense of familiarity. This allows you to express your or your brand’s uniqueness while contributing to the overarching narrative.

How-to Tutorials:

Instagram overflows with tutorials on endless topics. Informative videos with clear, actionable steps thrive. Recipes, gardening tips, and software tutorials all captivate audiences. Actionable insights guarantee engagement, so unleash your inner expert and watch your audience thrive!

Experiential Content:

Instant emotional connections occur when genuine, personal experiences are shared. Capture and share experiences like skydiving, cycling, bungee jumping, or deep diving to captivate the audience.

Influencer-Created Content:

Celebrities and influencers dominate Instagram, becoming influential voices through videos and photos showcasing products. Brands often collaborate with influencers for promotional purposes.

Inspirational Quotes:

Motivational quotes can inspire, challenge, or provide direction. Aligning content with common themes like bodybuilding, sports training, or weight loss complements brands selling related products.

Contests, Games, and Challenges:

Engagement through contests, games, and challenges is popular and effective. Direct participation from followers is ensured, with rewards adding an extra layer of interest, such as trivia games with product or service rewards.

Open-Ended Questions:

Posting thought-provoking questions on Instagram Stories is a powerhouse combo for boosting engagement and infusing your feed with fresh flavor. Ditch the mundane and spark vibrant conversations by asking open-ended questions that spark curiosity and inspire your audience to chime in.

Think creativity roadblocks, quirky preferences like “Coffee or tea?”, or even fun hypotheticals: “What superpower would you choose?”

As your followers share their unique perspectives and feel heard, watch your engagement soar: more replies, reactions, and connections built.

Conclusion:

In conclusion, there’s no need to overthink Instagram content. As long as it resonates with your audience and reflects your unique voice, it will succeed. When faced with creative roadblocks, refer to this guide for inspiration on crafting Instagram content that truly works.