How to Add a Link to Your Instagram Story

Instagram Stories, launched in 2016, is a feature that allows users to share photos and videos that disappear after 24 hours. This format encourages more spontaneous and frequent sharing. Stories are displayed in a slideshow format, making them a dynamic way to engage with followers. They appear at the top of the Instagram feed, ensuring high visibility and engagement. With various interactive elements like polls, questions, and stickers, Stories provides a versatile platform for creative expression and real-time updates.

The ability to add links to Instagram Stories is a game-changer for businesses and influencers. This feature allows them to drive traffic directly to their websites, product pages, or other external content. Providing a seamless way for viewers to swipe up or tap on a link enhances the user experience and increases the likelihood of conversions.

Requirements for Adding Links to Instagram Stories

Not all Instagram accounts can add links to Stories. To be eligible for this feature, accounts generally need to meet one of the following criteria:

1. Verified Accounts: Accounts with the blue verification badge, typically reserved for public figures, celebrities, or global brands, can add links to their Stories.
2. Follower Threshold: Business and creator accounts with over 10,000 followers can also access the link feature.

These criteria ensure that accounts using the link feature have a substantial following or are recognized entities, maintaining the quality and relevance of content shared on the platform.

Step-by-Step Guide to Adding a Link Using the Link Sticker

1. Accessing Instagram Stories

• Open the Instagram app and log into your account.
• Tap on your profile picture with the “+” icon at the top left corner of your screen, or swipe right from your feed to access the Story camera.

2. Creating a New Story (Photo, Video, or Design)

• Capture a new photo or video by pressing the capture button.
• Alternatively, swipe up to choose an existing photo or video from your gallery.
• You can also use Instagram’s creative tools to create a design with text, drawings, or stickers.

3. Adding the Link Sticker

• Once you have your photo, video, or design ready, please tap on the sticker icon at the top of the screen (it looks like a square smiley face with a corner peeled back).

4. Locating the Sticker Icon

• The sticker icon is located at the top of the screen, among other icons like the text, draw, and effects icons.

5. Selecting the Link Sticker

• In the sticker menu, scroll down until you find the “Link” sticker. Tap on it to add it to your Story.

6. Entering the URL

• A screen will appear asking you to enter the URL you want to link to. Type in the full URL and tap “Done” or the checkmark button.

7. Customizing the Link Sticker

• Tap and drag the sticker to your desired location on the screen. Pinch in and out with two fingers to resize the sticker.
• Tap on the sticker to cycle through different colour options to match your Story’s aesthetic.

8. Finalizing and Posting the Story

• Once you’ve positioned and customized your Link Sticker, you can add other elements to your Story, such as text, drawings, or additional stickers.
• When you’re satisfied with your Story, tap “Your Story” at the bottom left to share it with all your followers, or tap “Close Friends” if you only want to share it with a selected group.

Tips for Effective Use of Links in Instagram Stories

Instagram stories allow creators to share their passions and drive traffic directly to their desired destinations. From product promotions to blog posts, the possibilities are endless. However, it’s essential to use this feature strategically, considering factors like:  

Creating Compelling Visuals and Calls to Action:

The success of your Instagram Story links largely depends on how engaging and attractive your Story content is. Use high-quality images or videos and incorporate eye-catching designs and animations. Make sure to include clear and persuasive calls to action (CTAs) such as “Swipe up to learn more,” “Tap the link for a special offer,” or “Check out the link for details.” CTAs should be concise and compelling, guiding viewers on the next steps.

Using Tracking Links for Analytics:

Use tracking links to measure the performance of your links. These can be generated using tools like Google Analytics UTM parameters or dedicated link-tracking services like Bitly. By adding tracking parameters to your URLs, you can monitor the traffic coming from your Instagram Stories and gain insights into user behaviour and engagement. This data will help you refine your strategy and optimize future campaigns.

Ensuring the Link Destination is Mobile-Friendly

Since Instagram is a mobile-first platform, the link destinations must be optimized for mobile devices. Ensure that the landing pages load quickly and are easy to navigate on smartphones. Mobile-friendly designs improve user experience and increase the likelihood of conversions. Test your links on various mobile devices to ensure compatibility and performance.

Incorporating Hashtags and Mentions for Wider Reach

Boost the visibility of your Stories by adding relevant hashtags and mentions. Hashtags can help your Story reach a broader audience beyond your followers, while mentions can draw attention from other accounts. For example, if you’re promoting a product, use industry-related hashtags and mention the brand or influencers involved. This strategy can enhance your Story’s reach and engagement, driving more traffic to your links.

Alternatives to the Link Sticker

Before the introduction of the Link Sticker, Instagram offered the “Swipe Up” feature for accounts with over 10,000 followers or verified accounts. While this feature is being phased out, some users might still have access to it. It works similarly to the Link Sticker, allowing viewers to swipe up to visit an external link.

Directing Followers to Links in Bio

If your account doesn’t meet the criteria for adding links to Stories, you can direct followers to the link in your bio. Update your bio link to the desired URL and create a Story with a CTA like “Check the link in our bio for more info.” This method is less direct but still effective in driving traffic.

Promoting Links Through IGTV and Instagram Live

IGTV and Instagram Live are other platforms within Instagram that support external links. For IGTV, you can add a clickable link in the video description, which is accessible from the IGTV interface. During Instagram Live sessions, you can verbally direct viewers to visit the link in your bio or provide the URL in the comments. These methods can complement your Stories and offer additional opportunities to share links.

Common Issue While Placing the Link

If you cannot add a link to your Stories, it might be due to not meeting Instagram’s eligibility requirements (e.g., not having a verified account or enough followers). In such cases, consider growing your follower base or applying for verification. Meanwhile, use the alternatives mentioned earlier, like directing followers to the link in your bio.

Solutions for Errors

If you encounter broken links or errors when adding links to your Stories, double-check the URL for typos or mistakes. Ensure that the link is correct and active. If the problem persists, try using a different URL or a URL shortener to simplify the link. Additionally, verify that your internet connection is stable and that the Instagram app is up to date.

Conclusion

Adding links to Instagram Stories can boost engagement and drive traffic to your website. Create compelling visuals and CTAs, use tracking links, ensure mobile-friendly destinations, and incorporate hashtags and mentions to maximize effectiveness. Alternatives like the Swipe Up feature, bio links, and IGTV/Instagram Live also offer flexible sharing options.

Experiment with different content and strategies to find what works best. Use Instagram Insights to monitor link performance and make data-driven improvements. By refining your tactics and staying creative, you can leverage Instagram Stories to achieve your marketing goals and enhance your brand’s presence.