Did you know that TikTok has a whopping 1 billion monthly active users? This platform is perfect for businesses looking to connect with their audience uniquely. By utilizing popular hashtags and challenges, experimenting with live streaming, and creating engaging content with dynamic editing tools and popular voices, businesses can take advantage of TikTok’s popularity. Keep reading to learn how to use TikTok for your business, from creating an account to measuring your success. It’s important to note that this article focuses on using TikTok for organic and paid marketing, not specifically the “TikTok for Business” platform. If you’re interested in learning more about that, you can find more information here.
In recent years, TikTok has exploded onto the social media scene, captivating millions of users worldwide with its short-form videos and creative content. Initially known as a platform for entertainment and personal expression, TikTok has evolved into a powerful tool for businesses to engage with their target audience and drive brand awareness. With its user-friendly interface, algorithm-driven content discovery, and vast global reach, TikTok offers a unique opportunity for businesses to tap into the young and highly engaged demographic. In this blog post, we will explore the various ways businesses can leverage TikTok to grow their brand, expand their customer base, and succeed in the ever-evolving digital landscape.
1. Understand the unique appeal of TikTok
The immense popularity of TikTok lies in its unique features that set it apart from other social media. The program’s short video format (15-60 seconds) encourages concise and effective storytelling, making it ideal for capturing viewers’ attention quickly. The platform’s algorithm analyzes user behavior with the help of artificial intelligence and offers content based on individual preferences and interests. This powerful algorithm creates a personalized user experience and ensures that businesses can more effectively connect with their target audience.
2. Demonstrating authenticity and creativity
TikTok thrives on authenticity and creativity, making it the perfect platform for businesses to showcase their brand in a fun and engaging way. Instead of focusing only on high-level advertising, brands can create authentic content that resonates with their audience. Behind-the-scenes looks, user-generated content, and creative challenges can help humanize a brand and build a loyal following.
3. Take advantage of influencer marketing
Influencer marketing is an effective strategy on TikTok, and many users closely follow their favorite creators. Collaboration with relevant influencers can significantly increase brand visibility and credibility. Influencers have already built trust with their audience, and when they endorse a product or service, their followers are more likely to notice and engage.
4. Use of TikTok Ads
TikTok’s advertising platform is a valuable resource for businesses looking to expand their reach. Companies can tailor their campaign to their goals and budget using a variety of ad formats, including in-feed ads, brand takeovers, and branded hashtag challenges. In addition, TikTok’s self-service advertising platform allows businesses of all sizes to advertise effectively.
5. Participating in branded hashtag challenges
Branded Hashtag Challenges is a prominent feature of TikTok that encourages users to participate and create content around a specific topic or hashtags. If effective, these challenges can go viral and create a flood of user-generated content that promotes your brand. By creating exciting, relevant, and shareable challenges, companies can significantly increase brand awareness and engagement.
6. Use of TikTok Online Store Features
TikTok has rapidly expanded its e-commerce capabilities, allowing businesses to link their products directly to their videos. The Buy Now feature allows users to seamlessly purchase products found on TikTok, making the platform a powerful sales channel. For businesses, this feature provides a direct and convenient way to convert interested viewers into customers.
7. Trending and viral content
TikTok is known for its viral trends that spread like wildfire across the platform. Smart companies pay attention to emerging trends and incorporate them into their marketing strategy. By participating in these trends, brands can position themselves as relevant and compatible with the TikTok community.
8. Performance analysis and improvement
As with any marketing strategy, analyzing performance metrics is essential to TikTok’s success. The platform provides valuable information on video views, engagement, and follower count, allowing businesses to understand what content resonates with their audience. Regularly analyzing this data allows brands to refine their approach and optimize their content for maximum impact.
9. Aiming at an international audience
TikTok’s global reach makes it a great platform for businesses looking to expand internationally. With a multi-country presence and multi-language support, brands can tailor their content and marketing to reach specific target markets around the world.
10. Tell a story
Take your cue from viral TikTok creators and harness the power of stories. If you use text on your video, you won’t look too polished, but you’ll grab their attention even when the sound is off. Start with a short text that reveals a problem, preferably a fear or concern, that your ideal customer has. Then write a text that will help you solve their problem step by step. – Samantha Reynolds, ECHO Storytelling Agency.
11. Reflect the interests of your audience
Don’t be someone you’re not, regardless of the medium. Ask yourself, “Why is my audience on TikTok?” What are they looking for in an application? Create content that matches their interests. If they are there for entertainment, post something fun. If they want to learn, offer training tips or tricks for using your product or service. A good rule of thumb is to make it 80% information and 20% fun. – Sara Steever, Paulsen
12. Try the Duet feature
TikTok has a more creative aesthetic compared to the “produced” approach we see on other channels. To succeed, brands must adapt their content to trends and engage in creative, in-app editing rather than distributing curated content. Authenticity is easily felt by TikTok users. Using the TikTok Duet feature and filters also provides a real opportunity to connect with the platform’s gaming audience. – Mike Popowski, Dagger
The popularity of TikTok has skyrocketed, making it a significant player in the digital marketing scene. With its unique features, engaging content format, and algorithm-driven discoveries, it’s an excellent platform for companies to connect with their audience authentically and innovatively. By incorporating TikTok into its marketing strategy, businesses can take advantage of its large global audience to increase brand awareness, boost customer engagement, and achieve lasting success in the constantly evolving world of digital commerce. It’s essential to maintain your brand’s identity, keep up with the latest trends, and engage with your audience to unlock TikTok’s full potential for your business.